Client Acquisition A Financial Advisers Biggest Challenge?

Image by Ed Townend - click to view more of his work.

As a financial adviser there are a few of things you have to be good at;

1. You have to know your stuff, and what you are offering
2. You have to be good at demonstrating to your clients you know your stuff and what your offering (otherwise why would they ever follow your advice)
3. You have to be good at attracting prospective clients. (if you are good at 1 & 2 then a large number of these will become actual clients)

There is a dirge of information and resources out there from firms and individuals advising you how to put together a proposition and business strategy that will turn prospective clients in to actual clients but they all boil down to points 1 & 2 above.

The hardest point for most financial advisers is attracting those prospects in the first place and out there are very few resources available to advise what works best and how to carry out those marketing activities. There are plenty of companies willing to do it for you but usually at significant cost.

I'm asking all financial advisers which method of finding a prospect they find most effective (not converting a prospect to a client just finding the prospect in the first place)

Here are a few ideas of the most common strategies, Direct Mail, Email Marketing, Events, Leafleting, Existing Client referrals, Google Ad-words, Facebook Ads, Social Media, Community involvement, blogging...........Please use the comments section below to let me and the other readers know about your most effective strategy.